By sales functionality
- online stores
- online storefronts
Online showcase is a demo catalog site with an application form. The information about the products, the description, sometimes the cost and the feedback form are posted on the showcase. A potential buyer, after visiting the showcase, should call or leave a request. The manager will contact him, clarify the conditions and place an order. Therefore, an online showcase is justified in cases where the buyer needs to be introduced to complex products with individual pricing, or in cases where it is impossible to unify the process of selling and/or delivering goods.
The catalog of an online store is a multi-level logical tree of sections and subsections, inside which there are lists with product cards. It should be well structured and logical, so that visitors quickly find what they need. The end point of moving through the catalog should be a product card containing its description, characteristics, a sign of availability and price.
The list in the catalog is sorted by various criteria: by new products, promotions, stock availability, price, color, size, materials, brand, etc. Modern online stores contain a variety of filters, both end-to-end and unique for each section, for example, a list of brands for each type of product. Also, online stores can contain convenient functionality for comparing different products with each other, which is very important for large expensive products that are carefully selected by buyers, comparing them according to various parameters.