Online showcase is a demo catalog site with an application form. The information about the products, the description, sometimes the cost and the feedback form are posted on the showcase. A potential buyer, after visiting the showcase, should call or leave a request. The manager will contact him, clarify the conditions and place an order. Therefore, an online showcase is justified in cases where the buyer needs to be introduced to complex products with individual pricing, or in cases where it is impossible to unify the process of selling and/or delivering goods.
The catalog of an online store is a multi-level logical tree of sections and subsections, inside which there are lists with product cards. It should be well structured and logical, so that visitors quickly find what they need.
The end point of moving through the catalog should be a product card containing its description, characteristics, a sign of availability and price.
The list in the catalog is sorted by various criteria: by new products, promotions, stock availability, price, color, size, materials, brand, etc. Modern online stores contain a variety of filters, both end-to-end and unique for each section, for example, a list of brands for each type of product.
Also, online stores can contain convenient functionality for comparing different products with each other, which is very important for large expensive products that are carefully selected by buyers, comparing them according to various parameters.
Sale by dropshipping system - when there is no product of its own, and the store's website "sells" the products of suppliers, ordering goods from the supplier based on orders from the online store or buying from him on behalf of his buyer
Marketplace. With this type of online store, you yourself are not directly engaged in receiving, delivering, storing and completing orders, but outsource them to a third-party company
Combining an offline business with an online one (when an online store was created on the basis of an existing real trading structure). This type of online store is characterized by the distinctive features of a classic business: a warehouse, purchased lots of goods, employees, an accountant, a lawyer, etc.
retail sale (from one unit of goods)
wholesale (from several units or batches)
B2C-sale or provision of services to the end user
B2B-sale or provision of services to various enterprises