Inform about goods and services
In the conditions of the fiercest competition and against the background of an overabundance of information on the Internet, a potential client, clicking on the link of your site, from the first page should understand who you are, what you do and what is your advantage over other companies in this industry. The decision to stay on the site or close the tab is made on average within 1 minute of viewing the main and main pages of the site. If the information is not structured, redundant, or, conversely, insufficient for understanding, your potential client will not stay on the site longer.
Trust in your company is formed on the basis of the following factors:
Openness. Information about products, services and prices should be described in as much detail as possible in the relevant sections of the site. The more detailed information about the company and its activities is disclosed on the site, the higher the degree of customer confidence.
Professionalism. The visitor should make sure that you are professionals in your field. This is achieved in various ways, including through portfolios, blogs and sections about your company. It is advisable to show not only examples of your work, but also the people who are behind these examples — employees of your company.
Interactivity. Communication with your company should be available in one click. Call, callback, feedback form, chats — the client should see that you are open to dialogue and prompt in responding to his questions. The simplicity of contact and, most importantly, the reaction time is important here. If you do not respond to the application form sent by the client within 15 minutes, the client and the application are lost for you forever.